How do I get my hands on a free iPad mini you ask....well, it's easy! Simply stop by our booth #1221 at the IFA convention, take our quick survey and you will be entered to win! We will draw our winners at the end of each day. We look forward to learning more about you and how SimplyEngage can provide solutions to your online marketing needs.
Day 1 of the IFA and it's starting off on the right foot! We are having so much fun in New Orleans and our booth is looking great. Stop by booth #1221 and find out how our platform can grow your business!
We are excited to showcase our one of a kind solution that empowers multi-unit brands with the online marketing tools and data driven insight to grow business at the local level. 87% of multi-unit brands have no local online presence contributing to the $50 billion in lost sales due to multi-unit brands problem with localization. We are here to reverse that!
SimplyEngage is Smart, Simple and Local!
Smart: SimplyEngage captures behaviors and interactions of your online audience.We provide insight and knowledge that will assist in your local marketing efforts. Analytics are the solution to understanding your ROI.
Simple: SimplyEngage provides the non-technical, local business owner a simple solution to engage their local audience via the web, blog, social media, email and search.
Local: SimplyEngage is committed to empowering multi-location brands. We recognize that 80% of business comes within a 5 mile radius of a store's location.
The Winter Olympics held their opening ceremonies today in Sochi, Russia. The discussions are leaning away from the sporting event and more towards the contentions associated with this year's games. Marketers are quickly uncovering the variety of challenges during this year's Olympics. Most spending an estimated $1 billion dollars in advertisements and sponsorships, trumping the average cost of $4 million to market during the recent Super Bowl in February.
We all know that Twitter can be a harsh crowd. It is easier to attack strangers and brands with the cloak of anonymity on their platform. The Winter Olympics already seems to be the most memorable in terms of controversy, adding a layer of difficulty in drafting the right and safest message presented in the brands' ads.
The conflicts in Russia range from corruption, human rights, security threats, stray dogs and seedy accommodations. Dominate corporations such as McDonald's, BMW, Coca Cola and Visa are already feeling the pressures of this becoming a PR nightmare. The McDonald's #CheersToSochi hashtag has encouraged serious backlash and threats to boycott the brand. Will this actually result in a major hit to their bottom line? No one knows for sure. What is for sure is that brands are now, more than ever having to juggle the returns on marketing against what their associations are and how those represent the company's core values. Corporations may not be recognized as a person legally (throw back to the 2012 Presidential elections), but society still views them as having morals and demands they maintain a level of integrity. After all, the decisions they make affect us all greatly.
Another great example of this is the shocking news that came in Wednesday that CVS will no longer be carrying cigarettes in their stores. This will result in a loss of billions of dollars in revenue. They strongly feel that standing up for their values is worth taking that hit to their bottom line. After all, they are deeply embedded in the health industry with their pharmacies and there is quite a contradiction there.
In sum, ad execs are optimistically hoping that the many controversies surround this year's Olympic games only brings more viewership and only time will tell if that will be the case. The clear trend will more than ever be the spotlight on what the brand represent swhen it comes to sponsorships and how that decision correlates with their ideals. More and more consumers want to support brands that share their personal beliefs (Chick-fil-a controversy and boycott) and understanding your brand's demographic and what those are will be crucial and should be greatly considered in all future decisions.
What do I do when Gmail goes down?! Research! So now is the perfect time to get caught up on online marketing tips and trends. Check out our blog and stay in touch. Also, feel free to sign up for a demo of our unique online platform that aggregates all of your online marketing needs. It is one of a kind!
Starting a blog is step one. Now you are on step two, which is actually writing about something meaningful and impactful. How does one overcome blogger's block? Here are a few tips on how to generate original content and ideas.
1. Subscribe To Industry Publications. It is crucial to know what is happening in your respective industry and how trends affect your day to day business.
2. Take A Different Perspective. You will come across many blogs that discuss the same topic. What will make your blog worth reading, is if you discuss that topic in a distinctive way.
3. Think About Your Biggest Problems. If you are trying to overcome issues, the likelihood is that someone else is in the same boat.
4. Make A Prediction. Talking about the future is always alluring. Everyone wants to know what to expect, even if it's just a hypothesis.
5. Join A Meet Up Or Blogger's Group. Everyone knows that ideas...come from other ideas and blogging is no different.
We hope this helps inspire some motivation to take full advantage of your blog. Make sure you understand your focus and what you and your users want to get out of it. Use this medium to really connect, learn and engage!
CES (Consumer Electronics Show) wrapped up last week in Las Vegas and as always, there were some exciting new tech toys and big announcements! The main theme of the 2014 show was "The Internet of Everything". This has become a comprehensive phrase to describe adding connectivity and intelligence to just about every inanimate object (even a crock-pot).
What I found as the biggest news, was the revelation by Blake Irving, the CEO of GoDaddy. GoDaddy is the company that assists businesses and individuals in choosing website domain names. He stated that their big initiative in 2014 is to make their process easier by adding new alternatives from some of the current options: .com, .net and .org. There will be a total of 800 new alternatives that will now include: .lawyer, .doctor and .pizza, just to name a few. The new offerings will be "more descriptive of your business." said Irving.
Pre-registration is now available on the GoDaddy website. They plan on releasing 20 additional options on a weekly basis throughout the year. They currently have registered 56 million of the 250 million domain names in use online, this continued inventiveness will surely continue to set them apart.
Stay tuned on more coverage from CES throughout the week!
When you think of expiration dates - you naturally think of food, but what too many people overlook is that their email leads also expire if not properly taken care of. By and large, marketers are improving on acquiring high-quality leads, but they backslide when it comes to preserving them.
Despite having the ability to contact 92 percent of leads, Forbes' Research shows that brands touch base with only a quarter of them. When they do reach out, often it's too slowly. Forbes reports that 71 percent of generated leads spoil because companies don't react soon enough.
Many companies who are newer to the email channel presume that their ROI can be almost instantly measured. The truth is that the average person must see your message 7 times before acting on it. This is exactly why you need to reach out to these leads as soon as possible and then repeat your efforts on a regular basis.
The quality of your leads will decline as time goes on and their decline is accelerated when you fail to take advantage of them.
Bottom line: Use it or lose it...as the saying goes.
It is a New Year and we are enthusiastic for what's ahead of us! And you should be too - here is a bit about what you should understand, expect and prepare for. It will be another year of the billion dollar start-up apps!
Proficient marketers understand that knowing the demographic is the first crucial step. The second, tailoring your message for that audience. Third, knowing what the next avenue will be, as this will always be changing. The trend of the "one-size fits all" message has long been gone, but the focus in 2014 will not just be on the message itself, but also on the avenue and method you use. These will be the new up and coming apps.
You should know that teenagers are leaving Facebook in droves - they are now more focused on apps such as WhatsApp, which still allows them to connect with friends and family internationally with text, video and voice messaging. Also on Snapchat, which is gaining a large market share, which is an app that allows you to send photos and videos that vanish after a few seconds.
WhatsApp processes 27 billion messages daily, which they announced officially on Twitter. This shows their deep penetration in the market. They currently have approximately 200 million active users. WhatsApp (a spin off of What's Up) currently does not allow for ads, so they make money by storing the data from the pictures and videos sent, on their servers. This data is extracted and assists marketers and experts in understanding the likes, dislikes, preferences and opinions of the end users. This is obviously of great importance to big companies, so that they can serve their customers in a better way. There are rumors circulating about Facebook and Google trying to acquire WhatsApp, but if they know better they will turn down the offer, like Snapchat did.
After meeting with Snapchat's founders in December last year, Mark Zuckerberg tried to clone the self-destructing photo app with a Facebook-powered app called Poke. It was a total flop. So Facebook did what any smart company with deep pockets would do and made an all-cash offer for a reported $3 billion according to the Wall Street Journal, which broke the news of the offer. But the team at Snapchat rebuffed. It's reminiscent of what Facebook did after it saw the growth of Instagram, a photo-sharing app that the company bought for what was $1 billion at the time. Snapchat now sees 200 million snaps exchanged per day, up from 60 million in February 2013. That astronomical number catapults the young app into the same league as Facebook which sees 350 million photo uploads per day. Perhaps that explains why investors had no problem valuing the revenue-less company at $800 million. They don't want to miss out on the next Facebook. Apparently, neither do we folks.
Snapchat has started the year off with a hick up - making big news today that it was hacked, leaking 4.6 million usernames and phone numbers. Security can be a second thought for these apps and the hackers stated that their motivation was to raise awareness around the issue of security. This will also be a focal point in 2014.